Another British fashion retailer expected to report earnings tomorrow. Has JD Sports performed or has it also felt the pinch as shoppers cut back?

JD Sports, another British fashion retailer is reporting earnings tomorrow. ASOS reported last week and Boohoo reported today, in fact, Boohoo shares were up 12% this morning. Hence, it’s worth monitoring JD. Currently trading at around 169p a share, since March the price has been rangebound between 156p and 178p. On the daily timeframe, we can see that it is approaching support of 168p (50-day moving average). Followed by this are support levels at 165p then at 163p, or respectively, the 20-day and 100-day moving averages. A break below the 100-day MA could see the price slide towards the key support at 156p. However, a positive report tomorrow could create further bullish momentum. Therefore, looking towards the upside, resistance sits at 173p and then at 178p. A move above 178p may see the price rise higher, with the target then between 182-185p. Over to the indicators, the MACD is still positive but the RSI has now turned neutral as it reads 54.