Amazon Prime Day 2025 Extended to Four Days – More Deals, More Time to Save

Amazon (NASDAQ: AMZN) has officially announced that Prime Day 2025 will run for an unprecedented four days this July — doubling the usual duration of its annual shopping event for Amazon Prime members.

This is the first time Amazon has extended Prime Day to a full four-day period, offering shoppers more time to access exclusive discounts across a vast range of product categories. Customers can expect major price reductions on everything from everyday essentials to big-ticket items, including:

• Pantry and grocery staples

• Home improvement tools

• Back-to-school supplies

• Health and wellness products

• Toys and books

• Pet care essentials

• Fashion and luxury items

Introducing “Today’s Big Deals” – A New Daily Deal Feature

Amazon is also launching a new feature called "Today’s Big Deals", delivering daily themed offers exclusive to Prime members. These deals will be refreshed every day at midnight PDT and available for a limited time only, while stocks last — encouraging quick action from deal hunters.

Big Brands, Bigger Savings

Throughout the event, shoppers can look forward to significant discounts on top global brands including Samsung (KS:005930), Kiehl’s, and Levi’s (NYSE: LEVI). According to Amazon, new deals will be released as frequently as every five minutes during peak shopping periods, ensuring fresh opportunities to save throughout the sale.

When is Amazon Prime Day 2025?

While specific dates haven’t yet been confirmed, Amazon has indicated the event will take place in July 2025. Customers are encouraged to sign up for Prime or ensure their membership is active to gain full access to all deals and perks.

(Sources:investing.com, chatGPT)